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Are Retailers Chasing Their Tails Trying to Win Over Millennials?

Posted 3 years ago, on the category: Blog by Dale Filhaber

In a recent article, Spencer Soper at Bloomberg contends that retailers should stop wasting so much time trying to win over millennials because they’re often broke. Instead, they should target older shoppers with more money to spend. That’s a key finding from a report by Forrester Research Inc. called “The…