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Are Retailers Chasing Their Tails Trying to Win Over Millennials?

Posted 2 years ago, on the category: Blog by Dale Filhaber

In a recent article, Spencer Soper at Bloomberg contends that retailers should stop wasting so much time trying to win over millennials because they’re often broke. Instead, they should target older shoppers with more money to spend. That’s a key finding from a report by Forrester Research Inc. called “The…


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In the Home Industry, Spring is a Marketer’s Dream

Posted 2 years ago, on the category: Blog by Dale Filhaber

Yikes – Spring is 2 weeks away. Can’t believe it. I just came back from a week of skiing in 2 feet of powder! I am still thinking snow. But Spring will be here before we know it – March 20th is the Big Day For businesses in the home industry,…


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Market When it’s Hot…..or in this case, when it SNOWS.

Posted 2 years ago, on the category: Blog by Dale Filhaber

When the pundits talk about response, they always mention the Big 3 – Mailing List, Creative and Offer. I say market when it’s Hot…..or in this case, when it SNOWS. I believe we absolutely must absolutely consider market timing, what I call, Synchographics, into the mix because it can play…


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Webinar Recap from Today’s Direct, Social and Digital Marketing Q&A

Posted 2 years ago, on the category: Blog by Jim Gilbert

Well, The FDMA’s first Webinar is in the record books and was a resounding success!   Thanks for all the questions submitted in advance, and to all who attended. Our panelists today were: Alex de Carvalho, Michelle Caroll, John Irving, Karen Talavera, Josh Feinberg, and Joe Palko.  Great job!  If…


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FREE WEBINAR ALERT! 100 People Can Join, So Register Now

Posted 2 years ago, on the category: Blog by Jim Gilbert

FREE WEBINAR ALERT. Only 100 people can attend. Join us! http://bit.ly/FDMAQA2015 The Florida Direct Marketing Association presents a FREE Webinar, Thursday February 5th at 11AM. 6 Marketing Experts answer your Direct Marketing, Digital/Online Marketing and Social Media Marketing questions. (you can submit your questions in advance too) Speaker and other…


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Next Event: Direct, Digital 2015: What You Need to Know For Marketing Success

Posted 2 years ago, on the category: Blog by Jim Gilbert

We are pleased to present our NEXT EVENT January 22nd…. Direct, Digital 2015: What You Need to Know For Marketing Success Six Experts Tell You What You Need for SUCCESS in 2015 First of all happy holidays from all of us at FDMA. As marketers, our profession is constantly changing. Technology has caused such…