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"Direct marketing" (DM) is the art and science of sending one-to-one promotional messages directly to consumers, rather than via a mass medium such as print advertising. Direct marketing campaigns include direct mail, email, catalogs, telemarketing and similar methods. Database management is a major component of DM campaigns. The 'call to action" and measurable nature of DM campaigns make this a popular approach among many business owners.
FDMA luncheon meetings are typically held on the third Thursday of each month at the Westin Hotel in Fort Lauderdale. New members get their first luncheon free when they join.
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