Keeping Up with Google
When you think of the term SEO what’s the first thing that comes to mind? Was it Google? There’s a good chance it was. Google has cornered 68% of the search market for itself. Its closest competition? Microsoft and Yahoo who have 19% and 10% of the search market, respectively. Therefore, when the search giant announces an update to their algorithm you can be sure it will effect your search marketing efforts to some degree.
As the company furthers its mission of making the world’s information readily accessible to as many people as possible (I’m paraphrasing), they are finding ways to make their search engine more valuable to the user. In that process they constantly tweak, alter, and fix the manner in which information is provided. How, then, should marketers keep up with such constant change?
You have to get a grasp on the current search environment in three ways.
- You must constantly analyze trends within the industry and understand how to incorporate them into your digital strategy.
- In order to understand where SEO is today, you first have to review its history and recognize the milestones that the industry has reached.
- You have to be forward-looking and determine where the search field will be going in the next 6 months.
And that’s just the beginning. Understanding SEO requires you to ask deeper questions than “how can I rank at the top of page 1 on Google?” You must get a grasp on all that is involved in order for you to successfully integrate SEO into your digital strategy so that you can reach your goals.
This month’s Florida DMA event is The Future of SEO (How to Deal with All Those Google Changes). This is an event you don’t want to miss. Our speaker, Joe Laratro, will explain how to have success in the current search engine environment. His presentation will be packed with great information. To see the detail and register for this event, click here.