In the Home Industry, Spring is a Marketer’s Dream

Posted 2 years ago, on the category: Blog by Dale Filhaber

Yikes – Spring is 2 weeks away. Can’t believe it. I just came back from a week of skiing in 2 feet of powder! I am still thinking snow.

But Spring will be here before we know it – March 20th is the Big Day

For businesses in the home industry, whether lawn care or pest control, gutter cleaning or exterior painting,  remodeling or roofing Spring is a key time for marketing in the home industry.

Spring ushers in a whole host of chores for home owners – from getting the lawn prepared for the first mowing of the year, protecting trees & shrubs from insects and mold, getting gutters cleaned of leaves & debris and just sprucing up the home after a long winter.

This is the time that homeowners start to move on the home improvement plans they’ve been talking about all winter and marketers need to be ready with a well-thought out direct mail program to reach homeowners in their specific markets.

Unless a business is first in search, they better remember to continually reach out to the best prospects in their markets, Home improvement companies need to always be proactive and generate leads for their sales pipeline .

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