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November 19, 2009 - Google AdWords: Tactics to Succeed in CPC
In this presentation you will learn how to:
- Create a Solid Google Adwords Account Structure
- Implement and Test Advanced Campaign Tactics
- Optimize Keywords, Ads & Landing Pages
- Use Content Advertising & Site Targeting Options
- Incorporate Google Analytics for Maximum ROI
Danielle Leitch, EVP of Client Strategy, brings over 14 yrs of marketing and business development expertise to MoreVisibility, working with both online and more traditional organizations. She is a regular speaker at industry events, including DMA, Internet Retailer and Search Engine Strategies (SES). She is personally certified by Google as an AdWords Qualified Professional.
Location: Westin Hotel Fort Lauderdale, (I-95 and Cypress Creek exit)
Time: 11:30am - 1:30pm
Members $39, Non-Members $49 Register early to avoid additional $10 walk-up fee.
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