|
|
|
|
|
April 16, 2009 - Catalog Marketing: From the Basics and Beyond
What does it take to manage a multi-channel catalog and thrive in this economy? Come join us on April 16 as our frank 5 person panel of experts teaches you from the inside out. Each expert has been hand chosen due to their expertise in specific area's of catalog management. After each panelist makes their presentation, you will be able to get hands on and ask questions. Topics include:
• Knowing your customers! - Metrics, business intelligence, LTV, and repeat behavior.
• Printing - Optimizing size, page configuration, postal discounts, co-mailing.
• Creative- designing catalogs to sell. A case study in redesign.
• Operations - Insource, outsource, case studies call call center and fulfillment.
• Lists - a broker's inside info that will help you challenge and get more from your broker.
Location: Westin Fort Lauderdale (I-95 & Cypress Creek exit)
For additional information, click on register to view speaker names, time of event, and registration options.
|
See All Our Sponsors
|
|
|
|
