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September 16, 2010 - Why Lead Generation Fails
Discover the Six Mistakes Advanced Marketers Make That Kill Customer Acquisition Marketing
Ken Robbins, president of
Response Mine Interactive (RMI)
Ken Robbins is the founder and president of Response Mine Interactive (RMI). He has more than 25 years of combined sales and marketing experience.
Ken got into direct response marketing as a new product consultant for DRTV marketers, traveling all over North America and Europe searching invention and trade shows for product acquisitions, serving clients like Dirt Devil and Hamilton Beach.
Ken is a frequent speaker at industry-related events including the American Marketing Association's new digital marketing education series, the 2010 Integrated Marketing Summit, Direct Marketing Days Conference, Search Engine Strategies Conference & Expo, Search Engine Marketing Conference for Small Businesses, and the Atlanta Interactive Marketing Association's Search Marketing Panel. Ken is also a guest marketing and business lecturer at Emory University in Atlanta. He further serves as a member of the Direct Marketing Association's Travel and Hospitality Council. Recently, Ken was also featured on the cover of USA Today's Money Section in the first-ever article written using only twitter.
Date: Thursday, September 16, 2010
Location: Westin Hotel Fort Lauderdale -
I-95 and Cypress Creek (East exit)
Time: 11:30am - 1:30pm
Fee: Members $39; Non-Members $49
Register early to avoid additional $10 walk-up fee.
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