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May 20, 2010 - FDMA Annual Summit
Corporate Case Studies Revealed
Layering your marketing strategy with innovative tactics
Join the FDMA Thursday, May 20 for an in-depth look at some of the latest direct marketing strategies and trends facing our industry.
• Meet Fortune 500 and Regional Marketing Leaders as they share best practices on finding, keeping and securing wallet share from their current customers.
• Tap into the latest trends in communication strategies to re-energize your business and drive more sales
• See concepts in action with B2C and B2B case studies
• Gain valuable insights from industry experts into the current state and future challenges facing marketing professionals today
• Get in-depth training on powerful social media strategies to ramp up your personal branding and business development efforts
Who should attend: Chief Marketing Officers, Marketing VPs, Marketing Directors, Communications Directors, Sales Directors, Brand Managers, Product Managers, Marcom Strategists, anyone responsible for creating or approving marketing strategies or driving sales growth.
Tom Triozzi, BankAtlantic;
Susan Kelly, Xerox Global Services
Agenda:
9:00 am – Networking Continental Breakfast
9:45-10:30 am – Matthew Julian, Director of Direct Response Marketing, Pitney Bowes:
Customer Communications 2010 - Landscape, Trends and the Future
10:45-11:30 am – Tom Triozzi, BankAtlantic: Marketing and the Community
11:45 am-12:30 pm – Susan Kelly, Vice President, Enterprise Marketing Services, Xerox Global Services: Achieving Customer Wow! How Understanding Your Customer Will Achieve Loyalty and Advocacy
12:30 p.m. – Lunch
1:30 pm – LinkedIn Workshop
2:15 pm – Facebook Workshop
3:00 pm – Twitter Workshop
Bonus Breakout Session:
In-depth Social Media Workshops
Co-presented by FDMA President Jeffrey Yaniga and Jason Peck, Social Media Manager, eWayDirect
Location:Westin Hotel, Fort Lauderdale
(I-95 & Cypress Creek (east))
Pricing:
Full Day: Members: $89; Non-members: $109
Half Day: Morning only (includes breakfast/lunch):
Members: $69; Non-members: $89
Half Day: Afternoon Sessions Only (includes lunch):
Members: $59; Non-Members: $79
Walk up Fee: Add $10 to above pricing
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