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It’s All About The Offer

Posted 2 years ago, on the category: Blog by Dale Filhaber

I spend a lot of time writing about the components of direct mail response – list, creative, offer and marketing timing. Today I want to concentrate on THE OFFER because even if I sold you the best mailing list in the world, if you aren’t making a worthy offer –…


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Are Retailers Chasing Their Tails Trying to Win Over Millennials?

Posted 2 years ago, on the category: Blog by Dale Filhaber

In a recent article, Spencer Soper at Bloomberg contends that retailers should stop wasting so much time trying to win over millennials because they’re often broke. Instead, they should target older shoppers with more money to spend. That’s a key finding from a report by Forrester Research Inc. called “The…


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FDMA Website Maintenance

Posted 2 years ago, on the category: Blog by Jim Gilbert

Please note: The FDMA website will be down periodically today for maintenance and upgrades.  We apologize for any inconvenience. If you have any questions please email president@fdma.org


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Next Thursday: Linkedin Master Class: Power Network in Half the Time…

Posted 2 years ago, on the category: Blog by Jim Gilbert

Are you an expert at marketing yourself and your business on Linkedin?  Join FDMA March 19th to learn how to become a Linkedin Power Networker and gain more leads in half the time! Your LinkedIn profile isn’t your bio. It’s your career summary with viral visibility. Don’t neglect one of…


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In Marketing, Sometimes the Old Fashioned Way Works Best……

Posted 2 years ago, on the category: Blog by Dale Filhaber

Today’s South Florida Business Journal featured Gregg Weinberg from Miami-based Gr8Taste Water. Gregg is the chief Hydration office with Gr8Taste and his specific niche is providing bottleless water equipment and service for homes, fitness centers, hotels and executive offices. According to Gregg, each of the water machines he installs replaces…


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In the Home Industry, Spring is a Marketer’s Dream

Posted 2 years ago, on the category: Blog by Dale Filhaber

Yikes – Spring is 2 weeks away. Can’t believe it. I just came back from a week of skiing in 2 feet of powder! I am still thinking snow. But Spring will be here before we know it – March 20th is the Big Day For businesses in the home industry,…