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  • Banks Use New Homeowner Lists to Gain New Accounts

    Posted July 8 by Dale Filhaber

    Today's  Sun-Sentinel featured an article about a survey released by TD Bank that found that more than a fourth of South Floridians move their money when they move to a new home.   According to the survey, six of 10 Floridians aren’t willing to drive more than 3 miles from home to ...

  • Pay No Attention to Wall Street, Twitter is Fine

    Posted June 11 by Chris Naff

    Wall Street needs to calm down, Twitter (TWTR) is doing just fine. They beat their first quarter earnings and revenue estimates, and they've grown to the highest number of monthly average users ever for the social media platform at 255 million. Despite that, their stock price fell by 10% on the day ...

  • Homeowners Staying Put – and Home Improvement Companies Need to

    Posted June 2 by Dale Filhaber

    According to an article in today’s Sun-Sentinel business section, many Homeowners are opting to renovate their homes rather than move.   Houzz, a design and home improvement site, recently surveyed over 100,000 homeowners about their remodeling plans.   Bathrooms and Kitchen are ...

  • Simmons Bedding Company Missing the Boat

    Posted May 26 by Dale Filhaber

    Simmons is spending $30 million on its Beautyrest Black & Comfortpedic IQ ad campaigns. The campaign is spending big dollars on TV and digital advertising and features high profile stars like Patrick Dempsey.     Don’t get me wrong – I’m all for a big media spend &ndash...

  • Alex de Carvalho Shares Email Marketing Gems with Florida DMA

    Posted May 23 by Joshua Feinberg

    When Tom Hanks and Meg Ryan starred in “You’ve Got Mail back” in 1998, AOL had insane market share and it was pretty easy to reach someone’s email Inbox with a message that got a response.   Fast forward 16 years and email marketing has proven to be an amazingly resili...

  • It's 2014, Stop Using Email Like it's 2005

    Posted May 14 by Chris Naff

    You remember that phrase, don't you? It was loud, it grabbed your attention right away, and it made you excited. "YOU'VE GOT MAIL!"   Remember how exciting that was? No matter who was sending that to you, no matter how long it was, you opened that email right away and read it in its enti...

  • Want to become a better email marketer?

    Posted May 13 by Jim Gilbert

    Reminder: This Thursday learn tips, how to's and techniques to improve your email marketing efforts....On May 15th Alex de Carvalho from Constant Contact will be presenting, "How To Power Up Your Email Marketing for Action and Sales", hosted by the Florida Direct Marketing Association.More details a...

  • Comment on FDMA 9 Immutable Laws Program

    Posted April 21 by Dale Filhaber

    I attended the Florida Direct Marketing Association program this past Thursday morning where the topic was Social Media. What a huge topic! Jim Gilbert, of Gilbert Direct, our very able President & program presenter, crammed an entire marathon of information into a 5K race and anyone who says they d...

  • Hail, It's Storm Season - Is Your Business Poised to Respond?

    Posted April 17 by Dale Filhaber

    As a veteran blogger and social media aficionado, I visit many on-line groups to get a feel for what’s going on in the industries we work with.   This past week, I visited the Roofing Contractor Network in Linked In and I found a large group discussion called “Hail Storm Season&rd...

  • Event Preview: The 9 Immutable Laws of Social Media Marketing

    Posted April 9 by Chris Naff

    I am really looking forward to our upcoming event, The 9 Immutable Laws of Social Media Marketing 2014. The presentation is being delivered by our own Jim Gilbert, President of the Florida Direct Marketing Association. Jim will be addressing the core "rules" that everyone must understand in order fo...