Banks Use New Homeowner Lists to Gain New Accounts
Today’s Sun-Sentinel featured an article about a survey released by TD Bank that found that more than a fourth of South Floridians move their money when they move to a new home.
According to the survey, six of 10 Floridians aren’t willing to drive more than 3 miles from home to bank. Nationally, 69 percent of Americans will go up to 5 miles.
Even though online banking continues to grow in popularity, most home owners still want a bank close by for non-routine banking and consulting.
Banks who market to New Homeowners in a 5 mile radius around their branches can grow their account base by reaching the right people at the right time.