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"Direct marketing" (DM) is the art and science of sending one-to-one promotional messages directly to consumers, rather than via a mass medium such as print advertising. Direct marketing campaigns include direct mail, email, catalogs, telemarketing and similar methods. Database management is a major component of DM campaigns. The 'call to action" and measurable nature of DM campaigns make this a popular approach among many business owners.
FDMA luncheon meetings are typically held on the third Thursday of each month at the Westin Hotel in Fort Lauderdale. New members get their first luncheon free when they join.
Officers
Keith Fletcher, MarketScan USA
President
keithf@marketscanusa.com
Jason A'Hearn, Random Access
1st Vice-President - Web Committee Chair
jahearn@rxs.com
Rich Hachenburg, Competitive Edge Business Coaching
Treasurer
rich@competenow.com
K. Teena Mulveny, Anchor Computer
Secretary
teena@anchorcomputer.com
Karen Talavera, Synchronicity Marketing
Programming Chair
karen@synchronicitymarketing.com
Jessica Kew, USFI
jkew@usfi.com
Membership Chair
Karen Blozinski, Dunhill International List Company
Scholarship Chair
Karen@dunhills.com
Mark Neckes, Johnson & Wales University
Student Affairs Chair
mneckes@aol.com
Margaret Grisdela, Legal Expert Connections, Inc.
Past President
mg@legalexpertconnections.com
Board Members
Pam Stein, Clientize
pam@clientize.com
Market Research Chair
Richard Pouech
Past-President
Dale Filhaber, Dataman Group Direct Mail & Telemarketing Lists
Past-President and Non-Profit Sector Chair
dale@datamangroup.com
Heidi Richards, Eden Florist & Gift Baskets
heidi@edenflorist.com
Roger Sakolove, Starmark International
Roger@starmarkintl.com
Honorary Board
Robert Dunhill
Marge Rolfs
Hall of Fame
Robert Dunhill
Betty Kaufman
Julie Spector
Herschell Gordon Lewis
Past Presidents
Howard Kantor
Arthur Pryor
Mitch Talenfeld
Duffy Dyer
Betty Kaufman
Richard Pouech
Dale Filhaber
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