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Market When it’s Hot…..or in this case, when it SNOWS.

Posted 3 years ago, on the category: Blog by Dale Filhaber

When the pundits talk about response, they always mention the Big 3 – Mailing List, Creative and Offer. I say market when it’s Hot…..or in this case, when it SNOWS. I believe we absolutely must absolutely consider market timing, what I call, Synchographics, into the mix because it can play…


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Sales Representative For Business inserts (Part-time)

Posted 3 years ago, on the category: Jobs by Jim Gilbert

Sales Representative For Business inserts (Part-time) Identify and sign up business candidates with monthly statement inserts that our clients can send special offers to their small businesses. Skills/Qualifications:                                                                                                                                                                                                         Be creative and find new ways to generate new business customers with monthly statement inserts for our clients’ special offers. Strong desire…


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Breaking News: Linkedin Adds Tagging Feature to Blog (Pulse) Posts. Details…

Posted 3 years ago, on the category: Blog by Jim Gilbert

This morning I published a new post and found a great new Linkedin Pulse feature. Now all Linkedin Publishers have the ability to create tags to help build readership. Tags are on the bottom of your create post page. Here’s what I learned so far:  You are only allowed 3 tags per post The tag…


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Telemarketing – Where are We Going in 2015?

Posted 3 years ago, on the category: Blog by Dale Filhaber

Telemarketing is black sheep of the world of marketing. Currently, it is estimated that 21% of all calls to landlines are robocalls. According to Travis LeBlanc, Chief of the FCC’s Enforcement Bureau, the FCC gets more complaints about robocalls than any other telemarketing practice. And, some of the worst offenders…


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Webinar Recap from Today’s Direct, Social and Digital Marketing Q&A

Posted 3 years ago, on the category: Blog by Jim Gilbert

Well, The FDMA’s first Webinar is in the record books and was a resounding success!   Thanks for all the questions submitted in advance, and to all who attended. Our panelists today were: Alex de Carvalho, Michelle Caroll, John Irving, Karen Talavera, Josh Feinberg, and Joe Palko.  Great job!  If…