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Content Marketing Event July 2014 Recap

Posted 4 years ago, on the category: Blog by Jim Gilbert

Please note: This recap will go onto our new blog once our redesigned website is fully operational. Please enjoy this recap from our new Intern, Bari Bosis (Look for more of her blogs in the future, once she is set up on the new site) Social Media Content Marketng strategies…


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Storytelling in 2014

Posted 4 years ago, on the category: Blog by Chris Naff

If there is one prediction from 2013 that has been proven true in 2014 it’s this: content still matters. Content is King. It’s not just a catchphrase, it’s true. Content, in many ways, is the price to pay for relevance in today’s very loud marketing world. But in an evironment…


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Banks Use New Homeowner Lists to Gain New Accounts

Posted 4 years ago, on the category: Blog by Dale Filhaber

Today’s Sun-Sentinel featured an article about a survey released by TD Bank that found that more than a fourth of South Floridians move their money when they move to a new home. According to the survey, six of 10 Floridians aren’t willing to drive more than 3 miles from home…


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Pay No Attention to Wall Street, Twitter is Fine

Posted 4 years ago, on the category: Blog by Chris Naff

Wall Street needs to calm down, Twitter (TWTR) is doing just fine. They beat their first quarter earnings and revenue estimates, and they’ve grown to the highest number of monthly average users ever for the social media platform at 255 million. Despite that, their stock price fell by 10% on…


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Homeowners Staying Put – and Home Improvement Companies Need to

Posted 4 years ago, on the category: Blog by Dale Filhaber

According to an article in today’s Sun-Sentinel business section, many Homeowners are opting to renovate their homes rather than move. Houzz, a design and home improvement site, recently surveyed over 100,000 homeowners about their remodeling plans. Bathrooms and Kitchen are the top priorities with 28% of respondents planning a bathroom…


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Simmons Bedding Company Missing the Boat

Posted 4 years ago, on the category: Blog by Dale Filhaber

Simmons is spending $30 million on its Beautyrest Black & Comfortpedic IQ ad campaigns. The campaign is spending big dollars on TV and digital advertising and features high profile stars like Patrick Dempsey. Don’t get me wrong – I’m all for a big media spend – air time is vital…