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It’s All About The Offer

I spend a lot of time writing about the components of direct mail response – list, creative, offer and...

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Are Retailers Chasing Their Tails Trying to Win Over Millennials?

In a recent article, Spencer Soper at Bloomberg contends that retailers should stop wasting so much time trying to...

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FDMA Website Maintenance

Please note: The FDMA website will be down periodically today for maintenance and upgrades.  We apologize for any inconvenience....

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Next Thursday: Linkedin Master Class: Power Network in Half the Time…

Are you an expert at marketing yourself and your business on Linkedin?  Join FDMA March 19th to learn how...

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In Marketing, Sometimes the Old Fashioned Way Works Best……

Today’s South Florida Business Journal featured Gregg Weinberg from Miami-based Gr8Taste Water. Gregg is the chief Hydration office with...

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In the Home Industry, Spring is a Marketer’s Dream

Yikes – Spring is 2 weeks away. Can’t believe it. I just came back from a week of skiing...

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